> ## Documentation Index
> Fetch the complete documentation index at: https://docs.wearepion.com/llms.txt
> Use this file to discover all available pages before exploring further.
# In-store offer programs
> For retail, hospitality, and QSR brands that want to run gated offers to specific consumer groups.
## **The Challenge**
1. You want to run consumer group offers, but don’t know where to start.
2. You are already running consumer group offers, but:
* You're not in control of your customer data and user experience.
* You’re lacking a network of pre-verified users and advertising opportunities.
* You don’t have one partner that covers all consumer groups and countries.
* You’re accepting fraudulent or out-of-date IDs, which eat into your margins.
## **The Solution**
Seamlessly integrate our verification technology across your website and app, ensuring only verified members of your target consumer groups can access your gated store. A **Gated Store** is a secure, restricted page on your website or app where customers can access products with pre-set discounts applied.
We provide secure, built-in verification, with instant access to 10 global pre-verified customer groups across 100+ territories.
Capture valuable first-party data through our leads service and keep full control of your customer data, experience and branding, from in-store POS to your branded digital ID card, ensuring the verification process feels native to your brand identity.
Don't just wait for customers to find you. Make your store locations **discoverable on our app's interactive map,** putting your in-front of millions of verified users actively looking for deals.
## The 3-Step Customer Journey:
Customers see the exclusive discount via your promotional window stickers (with a QR code) in-store \*other POS assets available.
Customers quickly and securely verify their consumer group status and are asked to opt in to sharing their data.
Customers present their secure Digital iD Card to the cashier to redeem their discount.
## **The Challenge**
1. You want to grow your loyalty program with consumer group benefits, but don’t know where to start.
2. You’re already running consumer group offers, but:
* They have no link to your loyalty program, meaning an affiliate platform is controlling your data, SEO and user experience.
* Your offer program lacks a network of pre-verified users and advertising opportunities.
* You don’t have one partner that covers all consumer groups and all countries across your website, app and stores.
## **The Solution**
Seamlessly integrate our verification technology across your website and app, ensuring only verified members of your target consumer groups can access your gated store. A **Gated Store** is a secure, restricted page on your website or app where customers can access products with pre-applied discounts.
We provide secure, built-in verification, with instant access to 10 global customer groups across 100+ territories, enabling you to add exclusive benefits to your loyalty program to drive acquisition and growth.
You capture and own valuable first-party data, meaning you can provision consumer group status directly to the customer's profile, and personalise the loyalty program experience.
Instantly connect with and convert millions of our pre-verified shoppers who are actively searching for offers.
## The 3-Step Customer Journey:
Customers see the exclusive benefits on your website or app.
Customers quickly and securely verify their consumer group status, which you provision against their customer profile.
Customers unlock instant access to consumer group-specific benefits.
## **5 Ways We Drive More Sales:**
1. **Affinity:** Run gated offers to grow your affinity with 10 consumer groups across 100+ territories.
2. **Data Ownership:** Capture, own and leverage first-party data to drive greater engagement.
3. **Global Reach:** Tap into our existing network of pre-verified customers to boost conversion rates.
4. **Acceleration:** Unlock access to our marketplace, where we surface your store locations to users nearby and you can take advantage of our full-funnel advertising solutions.
5. **Margin Protection:** Our Digital iD Card is the world's most secure method of student verification, eliminating the risk of fraudulent or fake IDs.
## **Results**
Brands that promote their offers through point-of-sale assets see at least a **2x sales uplift** across their chosen consumer groups.
## **Integration Options**
We have one integration option for in-store– the Digital iD Card– available for all 10 consumer groups via web at [BeansiD.com](http://BeansiD.com), and for student and graduates via the Student Beans App.
### **Integration Options & Features**
| Beans iD Integration | Setup | Key Features |
| :------------------- | :------------------------------------------------------------------------- | :----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Digital iD Card** | **Point of Sale assets** in-store (which we create & ship directly to you) | - Redemption is fraud-proof. The customer shows a secure Digital ID Card with a live time-stamp.
- Tracking is simple. The Digital ID Card can have no code (track via a button at till), a unique barcode, QR code or alphanumeric code. |
# **Case Studies**
## **wagamama & Pion**
**Objective:** drive more sales and tap into new customer groups.
**Solution:** wagamama run their own student discount program using Pion's verification platform, Beans iD. Their market-leading discount is gated so that only verified students visiting their restaurants can access it.
**Results:**
* The Beans iD in-store integration drives up to 4,000 weekly student transactions.
* wagamama built an audience of 70,000 on the Student Beans App in only 6 months.
* The [student web page](https://www.wagamama.com/students) on wagamama's website ranks #1 on Google, with the Student Beans marketplace ranking #2, collectively capturing around 90% of search demand.
**Strategic Advantages:**
* ***Loyalty:*** a strong market-leading offer shows they value the student demographic.
* **Access:** exclusive Beans iD in-store integration, promoted in-store, on their website and on social.
* **Security:** digital iD card with timestamps to ensure security and protect margins.
* **Acceleration:** *leverage our advertising solutions to maintain relevance and support seasonal campaigns and product launches.*
## **FAQ’s**
Leveraging Pion's Beans iD in-store verification and Digital iD Card solves the key challenges of manual programs which are likely **limited and exposed to risk**.
The three core challenges we solve:
1. **🛡️ Margin Protection (Eliminate Fraud):** Most traditional processes are vulnerable to fake IDs. Our Digital iD Card uses a live timestamp, making it the world's most secure verification, and ensuring only verified students get the discount, to protect your profits.
2. **📈 Boost Sales (Access Verified Network):** We give you instant access to our network of millions of pre-verified consumer. Brands using our POS assets see at least a 2x sales uplift.
3. 💡 **Data Capture (Gain Customer Insight):** We bridge the in-store data gap with our Lead Service that helps you capture and own first-party data from customers who redeem offers. Which is crucial for building a targeted audience for future campaigns.
The simplest way to look at it is: your current program is likely limited. Beans iD in-store verification secures your margins, expands your reach to millions of verified customers, and gives you valuable, trackable data—all through one seamless integration.
In the Pion Customer Portal.
When a verified customer uses their Digital iD Card to redeem a discount in-store, they are also consenting to share their data with you, which triggers the Pion Leads Service. This effectively connects a transaction to a customer profile.
We require you to put up window stickers as a minimum but we offer a range of point of sale options. All our point of sale options can use your branding and we will order, print and deliver these to your individual store locations.
* Window Stickers (free of charge)
* Digital Screens (free of charge)
* Strut Cards
* Posters
* Window Vinyls
You can track redemptions for your in-store program seamlessly, with multiple options designed to integrate easily into any POS setup. All tracking is linked back to the secure Digital iD Card presented by the customer.
| **Digital iD Card Code Option** | **Staff Action at Till** |
| :------------------------------ | :--------------------------------------------------------------------------------------------------- |
| No Code | Staff press a dedicated button at the till (e.g., "Student Discount" button) when the card is shown. |
| Alphanumeric Code | Staff manually input the short alphanumeric code displayed on the Digital iD Card into the till. |
| QR Code | Staff use a standard scanner to scan the unique QR code shown on the Digital iD Card. |
| Barcode | Staff use a standard scanner to scan the unique barcode shown on the Digital iD Card. |